Product Design for Everyone
Regardless of the seemingly dominant digital environment that we encounter all around us, we still live in a world of primarily physical objects: furniture, buildings, food, vehicles, products, devices, and objects of all kinds—thousands and thousands of them. Our most essential requirements for sustaining life are physical: air, water, food, clothing, and shelter. All physical, human-made objects that we live with daily must be designed—all are designed by someone, good or bad, well done or not. Even some aspects of nature are designed, such as Japanese bonsai trees and English gardens, among many others.
If the physical objects we see around us are human-made, or if the natural physical things we encounter are at least affected by human design, it would seem that doing a good job at design might be important to learn—at least for those who do the designing. However, Victor Papanek has said in his seminal book, Design for the Real World, "All [humans] are designers. All that we do, almost all the time, is design, for design is basic to all humanity." Don Norman agrees with this in his new book, Design for a Better World. If this is true, then it would follow that whomever creates, or revises, the design of a physical object is doing design—and that means pretty much all of us!
By now you probably get where this is going: my mission and purpose is not only to provide for the proper product design of physical things, but, perhaps more importantly, to provide great product design education and training for everyone. Hopefully that is what you will find in this site.
Bill Dresselhaus, PhD (Dr.-Ing.)
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